Starting out from a small store and together with the help of the family, the Group has grown from strength to strength constantly improving the image and most importantly maintaining the good quality and excellent personal service.

There are currently nine stores namely Village Walk (the original), Eastgate, Cresta Mall, Sandton City, Lonehill, Greenstone and The Glen in Johannesburg and then Parkview in Pretoria. These nine family owned and operated stores ensure that the high standard of quality food and service is maintained earning, the Bread Basket numerous awards over the past few years. All products are made on the premises and baked daily giving the store and surrounding areas that “freshly baked bread aroma”.

The Bread Basket Group consists of a dynamic, talented and stimulated team who aspires to develop their entrepreneurial skills under the immensely successful “Bread Basket” banner.

The next stage is the organic growth of the Group to achieve a carefully chosen geographic spread of Stores within a controlled environment to develop the Group’s market share with greater penetration while maintaining its superb reputation. A successful management system has been devised based on a philosophy of “excellent quality and good, personal service”, a base that guarantees support and reliability with a proven track record of success.

Future stores under the “Bread Basket umbrella” will comfortably be able to retain and improve market share in the face of growing competition from competitors and institutions while maintaining their vital independence and excellent standards.

MISSION STATEMENT
“success comes from hard work”